Author - Mark Brooks

The Chicken Neck Sacrifice

Have you ever heard that grandmothers and mothers would always eat the chicken neck when they served their families chicken? I remember hearing that, and I found these statements from writers… “When I was little, my mom and her mom always said that a mom's favorite parts of the chicken were...


A Text for Recurring Giving

We recommend that churches encourage members to sign up for automated giving in January and May. Here is a sample that you might consider putting in your Sunday bulletin. How many checks a month do you write? Paper check usage has declined from 60% of all payments in 2000 to around 20%...


The Coach’s Annual Review of “The State of Church Giving”

There are two sides to a coin. Look at a quarter, and you might be looking at an eagle. Yet another person looking at the same quarter would argue that they are looking at the image of George Washington. Which one is correct? They both are. The answer depends upon...


Vacation Planning

How many of you already have your vacation planned? How many of you wish you were on vacation right now? We all need a break from time to time. We are fast approaching summer which for many of you means your annual break from slaving away at the salt mine...


Leadership Summit Outline

“You do know you are making a statement?” I commented to Sr. Pastor Jeremy Freeman as we discussed raising money to fund a $10 million sanctuary. When I asked him that question, the U.S. was on Covid variant; I can’t remember which. Building sanctuaries is not what the “experts” would...


Winning the Parking Lot Vote

Never announce a major new initiative from the platform that you have not first communicated to your leaders beforehand. That is one of my Brooks Mantras toward ministry success. Before launching any new initiatives for your church, especially if it involves money, you need to first get your leaders on...


The Value of Segmenting Your Donors

“Effective fund-raising churches refuse to treat all people as equals – and people truly are not when it comes to giving. Most of these churches develop some kind of segmentation strategy in which they categorize the congregation into types of donors.” George Barna in How to Increase Giving to Your...


Do You Ever Forget?

Anyone in here honest enough to admit that they sometimes forget about their offering? You thought about giving. You wanted to give. It's just that something else came up, distracted you, you went on vacation or whatever, and before you know it, you forgot. I think most of us can...


How To Use May for a Recurring Giving Drive

Since we know that giving will be a challenge during the summer, why not start a drive for recurring giving throughout the month of May? First, let’s break down the top mistakes most churches make with regard to online giving. The number one mistake churches make with online giving is setting...


How to Take the Angst Out of Summer Giving

“Recurring giving has taken the angst out of summer for our staff.” That was a comment a pastor made to me soon after online giving began to gain traction in churches across America. Every summer, the pastor would be forced to decide which ministries would be scaled back. Then, when...