Author - Mark Brooks

Halloween’s History

This might surprise you, but Halloween was not originally about trick or treating or candy. Like many of our holidays, Halloween is not what it once was. While the origin of Halloween is debated, we know that in the 8th century, Pope Gregory III designated November 1st as All Saint’s...


Pre #GivingTuesday Planning and Preparation

Use this to planning for #GivingTuesday. Start planning now! The greater the planning, the greater the results. So, start now thinking and planning how to make #GivingTuesday impactful.Decide where the money will go. I think this should be outside the church to support some ministry or cause your members would willingly...


Is the Economy Hurting Your Church?

Is the economy hurting your church? That’s my question to you and the title of this Coach. Lifeway Research decided to put that question to American pastors. They stated that “2022 marks the first time since 2016 that more than half of pastors feel the economy is having a negative...


What a Lottie Moon Offering Taught Me About Giving

“How many of you have a dollar bill on you tonight? Hold them up.” I made that comment one Sunday night in late December at the church I was pastoring. It was the typical Sunday night crowd of around 150 adults and youth. Across the sanctuary, hands went up, waving...


Let’s Pray FOR the Offering

Most churches pray before they take up the offering, but I want to ask you to pray FOR the offering. Before I do that, let me make the case for why we take up a weekly offering. We have a mission here at YOUR CHURCH NAME. Our mission is, STATE...


The Coach’s Suggested Action List for Using Social Media for End-of-Year Giving

As you work to build out your end-of-year message, don’t forget to build a social media strategy. Here are my recommendations on how to use social media. Avoid these Common Mistakes Churches Make on Social Media Not utilizing it at all. If you want to reach your neighborhood, you will find them...


The Back Door of Church Giving

How wide is your back door? Every church has a back door. Ask any church leader about their backdoor, and they will talk about membership and attendance numbers. Everyone knows churches must work to keep people engaged or they will walk out the back door. My goal with this issue...


The Economy Might Be Down, but Candy Sales Are Up!

It has been a challenging year for our economy! Recession or not, the price of everything is up, and consumers are cutting their budget and spending to make ends meet. Would you like to know what segment of our economy is recession-proof? Candy sales! Since we are gearing up for Halloween...


How to Make Your #GivingTuesday Email Blast Effective

Since most of #GivingTuesday’s gifts are digital, you need a great email appeal. Let’s talk email basics! Warm your list! I recommend sending out an email blast a week or several days before your #GivingTuesday blast. This is called warming the list. It allows you to weed out those emails that...


#GivingTuesday Preview

Have you given any thought to this year’s #GivingTuesday? I’m finishing the updates on my yearly playbook, The 2022 #GivingTuesday Playbook. Every year I dedicate an issue of the Coach towards helping you benefit from this worldwide charitable push with my annual #GivingTuesday Preview. What is #GivingTuesday? #GivingTuesday is a movement...