$3.1 billion. That is what Americans spent on Halloween candy last year. This year, despite inflation, Americans are projected to spend even more than that. That is a lot of candy and a lot of future cavities! How many of you have already bought your Halloween candy? You still have time...
The following is my end-of-year overview. Not all of what I list might work for you. This basic plan of action, if followed, WILL greatly increase your end-of-year giving. I advise… Social Media Push – Starting in early November, across all platforms of communication, you want to focus on your message,...
When it comes to giving, my advice is don’t put all your eggs in one basket. Why? Blackbaud, a leader in the fund-raising industry, published a study a few years ago stating that successful charities relied on multiple channels to tell their story. Indeed, they stated that multi-channel is the...
Do you know how your members give to your church? Twenty years ago, that question would have been easy to answer as most churches provided few giving options beyond the Sunday morning offering plate. Things have changed dramatically, according to a new study done by the Barna Group. Barna recently...
Welcome back to another edition of the Stewardship Journal. We are grateful for your continued support. Here is a preview of this week’s Stewardship Journal. Do you know how your members give? That is the question our lead post, The Multiple Platforms of Giving, asks. The article is a summation of...
