Use this to planning for #GivingTuesday. Start planning now! The greater the planning, the greater the results. So, start now thinking and planning how to make #GivingTuesday impactful.Decide where the money will go. I think this should be outside the church to support some ministry or cause your members would willingly...
As you work to build out your end-of-year message, don’t forget to build a social media strategy. Here are my recommendations on how to use social media. Avoid these Common Mistakes Churches Make on Social Media Not utilizing it at all. If you want to reach your neighborhood, you will find them...
Since most of #GivingTuesday’s gifts are digital, you need a great email appeal. Let’s talk email basics! Warm your list! I recommend sending out an email blast a week or several days before your #GivingTuesday blast. This is called warming the list. It allows you to weed out those emails that...
The following is my end-of-year overview. Not all of what I list might work for you. This basic plan of action, if followed, WILL greatly increase your end-of-year giving. I advise… Social Media Push – Starting in early November, across all platforms of communication, you want to focus on your message,...
Here are some basic thoughts for you to think through. Deciding what your “ask” will be. You must be careful when you say that line out loud! A key point to remember is, need drives the “ask.” If you are behind budget, then that is where you want to put your...
There are three classical reasons why people give to any organization. First, they must believe in the vision of that organization. Second, they must believe and trust in the leadership of the organization, and finally, they must have trust in how that organization handles money. Violate any of these three,...
How Does the Staff/Church Change the Conversation About Money? The following are some key thoughts on how. Be like Jesus. Jesus talked more about money and finances than any other topic. If our Lord saw the importance of discussing this topic, why would we not follow Him and do the same?...
It’s not enough to simply know your giving landscape. Why? Because knowledge without action is worthless. The following are some key ideas on how you can gain and keep donors. Implement a front-end back-end strategy. A front-end strategy works to attract new donors AND to see younger donors become consistent givers....
Are you running behind budget? I have had great success using come-from-behind strategies that use Labor Day to bring additional dollars to the plate. The following is taken from my seasonal playbook, Recovering Your Lost Offerings. Here is a brief plan of action for a Labor Day offering: Finalize the offering...
A few years ago, a client emailed me this note… “I’m thinking about starting up a stewardship committee of our Vestry/Board. So, here’s my question: if you had a board or stewardship committee, what would you task them with and how would you use them? My concern is that a lot...
