Author - Mark Brooks

The Value of Segmenting Your Donors

“Effective fund-raising churches refuse to treat all people as equals – and people truly are not when it comes to giving. Most of these churches develop some kind of segmentation strategy in which they categorize the congregation into types of donors.” George Barna in How to Increase Giving to Your...


Do You Ever Forget?

Anyone in here honest enough to admit that they sometimes forget about their offering? You thought about giving. You wanted to give. It's just that something else came up, distracted you, you went on vacation or whatever, and before you know it, you forgot. I think most of us can...


How To Use May for a Recurring Giving Drive

Since we know that giving will be a challenge during the summer, why not start a drive for recurring giving throughout the month of May? First, let’s break down the top mistakes most churches make with regard to online giving. The number one mistake churches make with online giving is setting...


How to Take the Angst Out of Summer Giving

“Recurring giving has taken the angst out of summer for our staff.” That was a comment a pastor made to me soon after online giving began to gain traction in churches across America. Every summer, the pastor would be forced to decide which ministries would be scaled back. Then, when...


Not All Recurring Giving is Digital

Which would be better, a large one-time gift or a small gift given monthly over time? In this edition of the Stewardship Journal, we share the importance of setting up recurring giving through your online provider. How significant is a recurring gift? Let me show you by telling you the...


Showers of Blessings

Remember the old saying, “April showers will bring May flowers?” Spring rains are essential not simply for the growth of flowers but for all agriculture. There is something refreshing about a spring shower! It clears the air and brings life. As I thought about that popular phrase it reminded me of...


The 15 Offerings of Summer: How to Reverse the Summer Slump in 60 Seconds

Summer offering strategy - Here is an overview of a plan of action for summer offerings taken from my new playbook, The 15 Offerings of Summer: How to Reverse the Summer Slump in 60 Seconds. https://acts17generosity.com/shop/the-fully-funded-summer/ What is your plan? The best message and tools, while essential, are worthless without...


Putting the Tools Together for Your Best Summer Giving Ever

You survived another Easter! Congratulations. Now it’s time to get ready for the summer slump in giving that is heading your way. The lack of forward planning is one of the biggest mistakes churches make as they approach the summer months. My most successful churches implement a summer giving plan every...


Christ Is Risen!

Have you ever thought about what life would be like if Christ had not risen from the grave? Without the Resurrection, we would not have a viable faith. If Christ did not rise from the grave, what hope do we have? Why are you here if the Resurrection is some...


15 Offerings of Summer Worksheet

Use the chart to plan out your 15 offerings. The Who, How, What, When, Why column helps you decide the best way to communicate the story you are focusing on. Each offering is about connecting your summer vision to life change! 15 Sundays/15 Offerings DateFocus of OfferingWho, How, What, When, Why?May 29th  June...