The following is a brief overview for your consideration and for future discussion. Social Media Push - Across all platforms of communication, we want to focus on the crisis you are trying to meet and the need to heighten awareness of that need. A picture is worth a thousand words. Let’s...
Last weekend, football teams across America, from the Peewee ranks to the NFL, had players at the start of the fourth quarter raise their hands extending four fingers. Why? It’s a reminder to their team that games are won and lost during the fourth quarter. It’s a symbol asking everyone...
To prepare for your best end-of-year offering, we must understand and realize the power of online giving. Millions of dollars are raised on the last day of the year, with almost all of it coming through some type of digital format. Here is a post I recently wrote about the...
As we continue to focus on end-of-year giving, we have found that getting your giving leaders on board early in the process is key to any offering's success. I advise an advance letter about end-of-year giving to be sent out early in November. Here is a sample from my end-of-year...
When it comes to future planning for your church, how far out do you think/dream? That question came to me last week as I sat outside on my patio. It was a Friday, and I had some downtime to think. It had been a busy week, and I need to...
#GivingTuesday is a movement that started a few years ago as a global day for people to be motivated to give back. It always falls on the Tuesday after Thanksgiving, after Black Friday weekend, and Cyber Monday, when Americans typically spend millions on Christmas gifts. This year #GivingTuesday falls on...
A compelling vision is the key to seeing an increase in giving, especially for special offerings. The following serves as a guide for developing the vision case statement for your end-of-year appeal. Step One: List 3 things your church has accomplished in the past year. You want to point to "wins"...
Americans are giving to charity at lowest level in nearly 3 decades. That was the headline of a post that I clicked on recently. The article, posted by Axios, summed up the decline by saying, “Americans gave 1.7% of their personal disposable income to charity in 2022, the lowest level...
In the changing world of giving, one thing still hasn’t changed. What motivates people to give. Vision is the driver that generates the desire to give. Every appeal needs a driver, a compelling message that drives a donor to give. But the best driver in the world is worthless without...
The Changing World of Giving is the title of this week’s Coach. The following is drawn from a recent Lifeway Research report and from a post I filed for my sponsor, OnlineGiving.org. As we prepare for end-of-year giving, I want to focus on how people are giving and what you...
