How to Reverse the Decline in Giving
I wrote the following for OnlineGiving.org. You can read it and all my other writing at, https://www.onlinegiving.org/blog. Since 1968, Americans have given less of their disposable incomes to their church while their incomes have risen. Those are the findings from a recent report from empty tomb, inc., a group that tracks giving. Their most recent […]
10 Key Tips for Improving Your Emails
Here are 10 Key Tips for Improving Your Emails.
The Importance of Knowing Your Giving Metrics
The following was published at https://www.onlinegiving.org/support/the-importance-of-knowing-your-giving-metrics Here is a question we ask every church leader. “How is giving at your church?” We follow that up by asking, “Is giving growing not only by amount but by the number of people giving?” Then we ask, “Do you have many new givers, and are any of your […]
Your Last-Minute Summer Planning Sheet
Are you ready to head off the summer slump in giving? If I were a pastor heading into summer, here is what I would be asking myself, my staff, or my team. Practical suggestions for the 15 offerings of summer – Consider this… Have you started planning your summer giving plans and your 15 offerings? […]
What’s Your 50%, and What is Your Split?
Show me your fifty percent line and your over/under split, and I’ll reveal to you your future. The most pivotal question is, what will you do about it? Because, ready or not, the problem of declining giving is already impacting you, and it will not get any better, and if you do nothing, it will […]
How to Make May Recurring Giving Sign-Up Month!
Do you have your summer giving plan in place? Here are two examples of how you can increase the percentage of giving coming automatically to your church this summer. First, consider a direct mail send to your top giving leaders. Here is a sample. Dear _____________, We are set to have the most amazing summer […]
Social Media Checklist and Suggested Action List
Avoid these Common Mistakes Churches Make in Social Media Key Pointers for Social Media Success – Here are some key pointers that will help you make your sites more effective.
How to Use May for a Recurring Giving Drive
Since we know that giving will be a challenge during the summer, why not start a drive for recurring giving throughout the month of May? First, let’s break down the top mistakes most churches make with regard to online giving. The number one mistake churches make with online giving is setting it up and then […]
The 15 Offerings of Summer Playbook Plan
Use the chart to plan out your 15 offerings. The Who, How, What, When, Why column helps you decide the best way to communicate the story you are focusing on. Each offering is about connecting your summer vision to life change! Date Focus of Offering Who, How, What, When, Why? May 28th June […]
The 48-Hour Window
“Research has shown that first-time donors who receive a personal thank-you within 48 hours are four times more likely to give again. Yes, thanking in 48 hours equals a 400 percent improvement in renewal rates.” Tom Ahern, in his book, What Donors Want…and Why. I know you are tired from Easter, but you have a […]