My Goal for this Playbook “My goal in preaching is for you to come back next week and bring a friend.” I once heard Andy Stanley make that comment at a preaching conference. When it comes to the goal of this playbook, let me borrow that phrase and tweak it a...
Southern Baptist churches are heading into a crisis that will determine which local churches will survive and which will slowly die. The chart above identifies the ticking time bomb about to explode throughout the Convention. Can you see the problem? Can you do the math? 84% vs. 16%! 84% of the...
Last week, I interviewed Ron Sellers of Grey Matter Research, one of the authors of a new study on giving entitled The Giving Gap: Changes in Evangelical Generosity. The study was done by Infinity Concepts | Grey Matter Research. Due to the length of the interview, I broke it down...
In my opening post, I referenced a study entitled, The Giving Gap: Changes in Evangelical Generosity. The study was done by Infinity Concepts | Grey Matter Research. Ron Sellers of Grey Matter Research was gracious enough to give me an interview about their recent report. Due to the length of...
If you have ever paid attention to football head coaches during a game, you will see they have a sheet of paper with various plays listed for each situation the team might face, including the last few minutes of the game. The following is my list of plays for an...
Toss a stone in the middle of a body of calm water, and you can watch the ripples spread outward from the point of impact, changing the water's dynamic. It’s cause and effect. The calm of the water is interrupted by the impact of the rock. It’s a ripple effect...
One important thing for churches to understand is that when the commitments are in, the campaign is not over. One phase is completed, and now you are in another. I believe the first 30 to 60 days after the Commitment Weekend are crucial. So, let me outline what I recommend...
Several years ago, I wrote the following blog post on praying in money. While the thrust was for the weekly offering, the principles I laid out will also work for praying for a capital campaign. Do you regularly pray for a full offering plate each Sunday? Isn’t it amazing how little...
One of the greatest challenges I face is helping pastors plan their preaching for a capital campaign. I’m often asked how long a sermon series should run for a capital campaign. The answer depends upon many factors, but I have found that four to six weeks is the best length. The...
The following is a page from my campaign planning sheet. Each church defines the Communications Team's makeup. For some, this is run by a staff member. For others, a layperson heads up the team. No matter the team's makeup, the following principles and tasks give you a broad overview of...
