Author - Mark Brooks

How Do You See the Glass?

Do you see the glass as half-full or half-empty? Filmmaker Woody Allen famously said, "I see the glass half full…but of poison." 1. Woody Allen must have been prophesying about life in the 2020s! I won't sugar coat it; 2022 was another challenging year for us here at CHURCH NAME. Yet,...


How to Assess Your Church’s Giving Landscape

Let’s start with the easy and the obvious. What is your weekly offering need? If you don’t know, stop reading this and find out, and don’t come back until you know the answer. After establishing what your base weekly need is, the next marker you need to know is how giving...


Four Reasons Why You Must Analyze Giving

Yesterday, January 29th, marked the 5th Sunday of the New Year, and my question for you is, do you know how giving is going? I have found that pastors who know the answer to that question are more likely to make their budget than those who can’t answer the question....


What’s Love Got to Do With It?

Are there any classic rock and roll fans here? Who let the Boomers in? It will be Valentine's Day in a few weeks, and retailers have their cards and candy ready for purchase. It led me to think about love songs, and I wanted to know if any of you...


How to Introduce Stewardship Planning to Your Staff Meetings

The Basic Elements of Stewardship Planning – I wrote a basic outline a few years back that shows how to approach stewardship awareness and planning in staff or Finance team meetings. First, review. Start by reviewing the results of current giving compared to past giving. I recommend that you share a...


A Yearly Overview of Stewardship Planning

At $99.99 a year, I’m the cheapest staff member you have and the most valuable in helping you hit your budget numbers. By subscribing to and following my advice each week, you can be fully funded to do all God has laid upon your heart. In this Coach, entitled A...


It’s Time to Challenge Boomers

“I’m furious!” I wasn’t prepared for that answer from an SBC pastor when I asked him how he was doing. The pastor was one of the mildest, nicest guys I had ever worked with. We were meeting for lunch to discuss his upcoming capital campaign. Yet, I could tell by...


Does $165 Say I Love You?

Don’t look now but Valentine’s Day is right around the corner and Americans have $165 to spend! That is what the average American said they would spend last Valentine's Day on cards, candies, and flowers, all to say, I Love You.1. All those flowers wilted, the candy was eaten, and...


A Sample End-of-Year Giving Statement

Churches are required to send out end-of-year giving statements. In upcoming issues, I will share with you how to use Direct Appeals effectively. Many churches in our team are now beginning to send out their yearly giving statements. Here is a sample of how I would position my end-of-year statement....


Using Your Vision to Increase Giving

“People are bombarded with more than 3,000 marketing messages every 24 hours.”1. How will they hear your message amidst the cacophony of sound blasting at them continually? What will separate your message from all the other messages they receive daily? The compellingness of your vision. I’m going to show you...