Author - Mark Brooks

Why May is a Good Time to Focus on Recurring Giving

By Mark Brooks, posted at https://www.onlinegiving.org/blog A recent Lifeway Research poll of active church members found that only 8% of the respondents had made their giving recurring! This May would be a great time to increase the average number of your members setting up their giving to be recurring. A recent...


Social Media Checklist and Suggested Action List

Avoid these Common Mistakes Churches Make in Social Media Not utilizing it at all. If you want to reach your neighborhood, you will find them on social media. Setting it up and then leaving it. Posts that are weeks or months old show a lack of interest. Making it all about the church....


Using Social Media to Beat the Summer Slump in Giving

Get a story, work your story, tell your story, and people will give money to help support that story. That is one of my long-time mantras. You are starting into one of your most exciting ministry times of the year and one of the most challenging giving times of the...


How Social Media Can Advance Your Summer Missions

“Can you coach me on how to increase giving at my church?” That was the first question Florida Pastor Dr. John Cross asked me one afternoon while driving down a back-road Indiana highway. At the time, he was at South Biscayne Church in the Sarasota area. His church was exploding...


How to Use May for a Recurring Giving Drive

Since we know that giving will be a challenge during the summer, why not start a drive for recurring giving throughout the month of May? First, let’s break down the top mistakes most churches make with regard to online giving. The number one mistake churches make with online giving is setting...


The Coach’s Summer Recurring Giving Issue

Two questions could determine whether you struggle this summer financially or not. First, what percentage of your giving comes in some digital form? Most churches are now at or beyond 50%. Here is a second question that most churches never ask, how much of your digital dollars comes online through ACH...


From the Desk of Our Executive Director

Welcome to another edition of the Stewardship Journal. Is Online Giving Biblical? That is a great question and the title of our lead post. A member might have told you that online giving wasn’t mentioned in the Bible. If so, this post will be helpful. Our position, which this post shares,...


The 15 Offerings of Summer Playbook Plan

Use the chart to plan out your 15 offerings. The Who, How, What, When, Why column helps you decide the best way to communicate the story you are focusing on. Each offering is about connecting your summer vision to life change! DateFocus of OfferingWho, How, What, When, Why?May 28th  June 4th  June 11th  June...


How to Avoid a Summer Slump in Giving

I’m on vacation! For the next two weeks, I will be visiting my daughter’s family in Germany. Actually, I will be there for only ten days. I will be making a presentation on April 25th to Southern Baptist’s State Convention stewardship leaders. I would appreciate your prayers! To give me a...


The 48-Hour Window

“Research has shown that first-time donors who receive a personal thank-you within 48 hours are four times more likely to give again. Yes, thanking in 48 hours equals a 400 percent improvement in renewal rates.” Tom Ahern, in his book, What Donors Want…and Why. I know you are tired from Easter,...