Author - Mark Brooks

The Future of Raising Capital for the American Church

“I know you need to raise a chunk of change, and I can help you do that. But can I tell you what I am really interested in?” I’m interested in helping coach you through this decade so that by 2030 your church will be financially secure and ready to...


It Must Be Summer; VBS is Approaching!

This summer across America, large and small churches in big cities and small hamlets will be holding what is perhaps the greatest evangelistic rally ever, Vacation Bible School. If you doubt that, consider this fact from the American Bible Society, which states that 83% of people who come to Christ...


How to Make May Recurring Giving Sign-Up Month!

Do you have your summer giving plan in place? Here are two examples of how you can increase the percentage of giving coming automatically to your church this summer. First, consider a direct mail send to your top giving leaders. Here is a sample. Dear _____________, We are set to have the...


The Future of the American Church

Every time I visit Europe, I come home depressed. My wife and I just returned from visiting my daughter’s family in Germany, where my son-in-law is stationed in the Army. This is the second time, thanks to the Army, one of our kids has provided us with a free bed...


Why May is a Good Time to Focus on Recurring Giving

By Mark Brooks, posted at https://www.onlinegiving.org/blog A recent Lifeway Research poll of active church members found that only 8% of the respondents had made their giving recurring! This May would be a great time to increase the average number of your members setting up their giving to be recurring. A recent...


Social Media Checklist and Suggested Action List

Avoid these Common Mistakes Churches Make in Social Media Not utilizing it at all. If you want to reach your neighborhood, you will find them on social media. Setting it up and then leaving it. Posts that are weeks or months old show a lack of interest. Making it all about the church....


Using Social Media to Beat the Summer Slump in Giving

Get a story, work your story, tell your story, and people will give money to help support that story. That is one of my long-time mantras. You are starting into one of your most exciting ministry times of the year and one of the most challenging giving times of the...


How Social Media Can Advance Your Summer Missions

“Can you coach me on how to increase giving at my church?” That was the first question Florida Pastor Dr. John Cross asked me one afternoon while driving down a back-road Indiana highway. At the time, he was at South Biscayne Church in the Sarasota area. His church was exploding...


How to Use May for a Recurring Giving Drive

Since we know that giving will be a challenge during the summer, why not start a drive for recurring giving throughout the month of May? First, let’s break down the top mistakes most churches make with regard to online giving. The number one mistake churches make with online giving is setting...


The Coach’s Summer Recurring Giving Issue

Two questions could determine whether you struggle this summer financially or not. First, what percentage of your giving comes in some digital form? Most churches are now at or beyond 50%. Here is a second question that most churches never ask, how much of your digital dollars comes online through ACH...