Segmentation By the Numbers
Segmentation by the Numbers – Here is a reality, the few always give the majority no matter what size of the church. Consider these numbers from client churches. One key and easy way to segment your donors is to first identify what percentage and number of donors give 50% of your budgeted giving. I recommend […]
The Value of Donor Segmentation
“Effective fund-raising churches refuse to treat all people as equals – and people truly are not when it comes to giving. Most of these churches develop some kind of segmentation strategy in which they categorize the congregation into types of donors.”1. (George Barna, How to Increase Giving to Your Church.) In fundraising circles, this is […]
An Easter Blessing
It happened! The Easter crowd has shown up on Sunday morning. I know you are excited and, if we are honest, maybe even a little scared. This will, more than likely, be the largest crowd you will have all year. You have so much you want to share with them, so much to tell them. […]
From the Desk of Our Executive Director
Welcome to another edition of the Stewardship Journal. It’s time to start thinking and planning out your Annie Armstrong Offering! Millions of dollars have been raised to support our work in North America. There is perhaps no greater illustration of the collective power of giving to missions than the SBC’s annual missions offerings. We lead […]
The Why Vision Worksheet
The Why Vision Worksheet – We are weeks away from Easter and you need to have the “ask” of your offering nailed down ASAP! Here is my vision worksheet to help you craft your vision. After deciding what the focus of your Resurrection Offering will be, use the following points as a guide for developing […]
The 3.0 Church
Are you ready for Church 3.0? James Emery White has a new book out entitled Hybrid Church: Rethinking the Church in a Post-Christian Digital Age. Here is a quote from an email his organization sent out. It is time to put forward a simple but provocative thesis: the church must respond to the new reality […]
The 24-Hour Offering
How was attendance last Sunday? If you are the typical church, your attendance is 85% of what it was pre-Covid. 67% of Americans reported attending church at least once a year, down from 75% before the pandemic, is what the Survey Center on American Life and the University of Chicago research found about attendance in […]
From the Desk of Our Executive Director
Welcome to another edition of the Stewardship Journal. Are you ready for Church 3.0? James Emery White in his new book, Hybrid Church: Rethinking the Church in a Post-Christian Digital Age, uses this term to describe the church of the 21st century. Like it or not, we are in a new day that requires new […]
What Questions You Should Be Asking
What questions about giving should you be asking? If I were a pastor heading into another quarter of the year here is what I would be asking… Those are a few questions I would be asking. Hopefully, this will create even more questions for you. The point of the questions is to cause us to […]
The Value is in the Question
How is giving going after the first two months of the year? Are you ahead or behind?That is the question that I ask my clients. It’s the first question I think about but often the last question a church ever thinks about. Frankly, most churches don’t think about that at all. It is time we […]