The Value of Donor Segmentation
“Effective fund-raising churches refuse to treat all people as equals – and people truly are not when it comes to giving. Most of these churches develop some kind of segmentation strategy in which they categorize the congregation into types of donors.” (George Barna, How to Increase Giving to Your Church) My lead post shared a […]
The Power of a Picture for Raising Funds
“Over 6 million children in the U.S. go hungry. Your gift now will help us eradicate hunger!” Which picture would you attach to the above appeal? Would it matter? A new study by Infinity Concepts | Grey Matter Research entitled RACE & GENDER IN FUNDRAISING: EXPLORING POTENTIAL BIAS AMONG EVANGELICALS gives an answer. It’s the […]
Race and Gender in Fundraising
Are Evangelicals Biased? What impact does race and gender in fundraising have? Does it matter whether a donor-supported organization shows a picture of a boy or a girl in their appeal? Do donors favor helping children of their own racial or ethnic background? Does the impact of an image depend on the race or gender […]
From the Desk of Our Executive Director
When it comes to raising funds are evangelicals biased? That is the question we probe in this week’s edition of the Stewardship Journal. As I mentioned last week, we are expanding our reach in terms of audience and widening our list of contributors. Our first post comes from Ron Sellers, the president of the research […]