Is Your Church Website Giver-Friendly?

Here are some recommendations that can and will improve the success of your website. These recommendations can be implemented in your church whether you run 100 on a Sunday or 10,000.

First, let’s learn from Top Mistakes of Websites – You want to do the opposite of what I list here.

• Too much clutter. This is the number one mistake I find on church sites. Less is better. Think Google!
• Not mobile-friendly. How does your site look on a cell phone? How easy is it to read and navigate?
• It’s all about the church, with little said to the person visiting the site. Design your landing page for guests, not members.
• It looks like a Sunday bulletin. That might be great for your members, but it will not gain you visitors.
• Saying too much. This adds to the clutter. Think of brief, short statements and paragraphs.
• Outdated stuff. Your website needs to be a work in continual progress.
• Failing to optimize pages for search engines. If you are not on the first page of a search engine, it is doubtful that anyone will find your site to click on it. Pay attention to what is called Search Engine Optimization, or SEO for short.
• Hiding the giving button. If people must hunt and look for your giving page, it’s unlikely that they will give.

When it comes to your giving page, here are some of my basic recommendations…

• Put your most important information at the top of the page.
• The page must be easy to understand and use.
• Show what you are doing to reinforce how important giving is.
• Think mobile. Take your smartphone and check out your site now to see how it looks.
• Change the format regularly.
• Provide multiple digital options for how people can give!

Work to drive people to the site!

And, if you want the best platform and systems, check us out at https://www.onlinegiving.org/.