From My Desk to Yours
How much can your church raise in a capital campaign? Welcome to another issue of the Stewardship Journal. For the last few weeks, we have been focusing on capital campaigns, and with this issue of the Journal, we continue that topic. Our goal is to provide you with enough advice and direction so that you can hold your own capital campaign. Let’s get to what’s in this issue.
Mark Brooks, The Stewardship Coach, starts us out with a post entitled Setting Realistic Goals. Here is a quote from Mark, “Setting unrealistic goals for a capital campaign dooms it from the start. It is one of the biggest mistakes church leaders make, and it happens before the campaign even starts. I want to help you avoid this mistake in capital campaign planning: false assumptions and unrealistic expectations.” He then shares the dangers of an unrealistic goal and practical ways you can determine what you might raise. It’s empowering advice.
Mark’s Bonus Section is entitled Are the Glory Days of Capital Campaigns Over? In this section, he explains why campaigns are not raising what they once did. Mark states, “I like to say that capital campaigns are not dead. They are simply different.” He shows us how different.
Our final post is entitled Tech to Propel Your Capital Campaign. A great line from the post says, “If you want to maximize giving, you must know how to use technology for a capital campaign! As I say, ‘It is not 1980; why does your capital campaign look like it is?’” When it comes to capital campaigns, the easier it is for people to connect with your capital campaign, the better your results will be. We show you how!
Don’t miss out! If you missed an issue of the Journal, all posts are accessible at https://stewardshipjournal.com. We give each church permission to reprint or forward Journal issues and copies to other staff, lay leaders, or committee members. We have designed the Journal for your whole team. Our prayer is that these tools will enable you and your team to be fully funded for all your mission and ministry needs.
Dr. Shawn Parker