Here are some pointers and thoughts about crafting a thank you card or letter… Get to the point! It’s about saying thanks, not telling them how great your church is. Make it brief. People are busy these days, and they won’t read more than a paragraph or two. Personalize it. The most successful...
One key strategy for a good start to your New Year is to make January a push for recurring giving. While dated, the sample above gives you an idea of how to put recurring giving in the minds of your donors. This sample was in a yearly statement from North...
The following is a great example of how to position paying down a debt. The following was produced with my help for a church that was attempting to pay off a debt they had been paying down for some time.
The following post can be found at: https://www.onlinegiving.org/blog. The Hybrid Church is here to stay, and we now know that the future of giving is hybrid. In the future, we can “expect that post-pandemic giving and fundraising will likely remain hybrid, as the adaptation of digital and hybrid giving models...
The following is an email interview with Ron Sellers of Grey Matter Research & Consulting about their newly released study, The Generosity Factor: Evangelicals and Giving. I asked Ron a few questions about the study. Mark: My initial reaction reading this report was that this doesn't paint a pretty picture of...
Seniors With Money to Spend Buoy Consumer Activity. That was a recent Wall Street Journal headline to an article that shared the positive power of spending for people over 65. The WSJ article stated, “In August, 17.7% of the population was 65 or older, according to the Census Bureau, the...
The following is a brief overview for your consideration and for future discussion. Social Media Push - Across all platforms of communication, we want to focus on the crisis you are trying to meet and the need to heighten awareness of that need. A picture is worth a thousand words. Let’s...
As we continue to focus on end-of-year giving, we have found that getting your giving leaders on board early in the process is key to any offering's success. I advise an advance letter about end-of-year giving to be sent out early in November. Here is a sample from my end-of-year...
A compelling vision is the key to seeing an increase in giving, especially for special offerings. The following serves as a guide for developing the vision case statement for your end-of-year appeal. Step One: List 3 things your church has accomplished in the past year. You want to point to "wins"...
In the changing world of giving, one thing still hasn’t changed. What motivates people to give. Vision is the driver that generates the desire to give. Every appeal needs a driver, a compelling message that drives a donor to give. But the best driver in the world is worthless without...
