Author - Mark Brooks

Preparing for the Future

When it comes to future planning for your church, how far out do you think/dream? That question came to me last week as I sat outside on my patio. It was a Friday, and I had some downtime to think. It had been a busy week, and I need to...


#GivingTuesday for Churches

#GivingTuesday is a movement that started a few years ago as a global day for people to be motivated to give back. It always falls on the Tuesday after Thanksgiving, after Black Friday weekend, and Cyber Monday, when Americans typically spend millions on Christmas gifts. This year #GivingTuesday falls on...


Preparing the Vision of Your End-of-Year Appeal

A compelling vision is the key to seeing an increase in giving, especially for special offerings. The following serves as a guide for developing the vision case statement for your end-of-year appeal. Step One:  List 3 things your church has accomplished in the past year. You want to point to "wins"...


How to Avoid the Coming Giving Crisis

Americans are giving to charity at lowest level in nearly 3 decades. That was the headline of a post that I clicked on recently. The article, posted by Axios, summed up the decline by saying, “Americans gave 1.7% of their personal disposable income to charity in 2022, the lowest level...


The Right Tools for Addressing the Changing World of Giving

In the changing world of giving, one thing still hasn’t changed. What motivates people to give. Vision is the driver that generates the desire to give. Every appeal needs a driver, a compelling message that drives a donor to give. But the best driver in the world is worthless without...


The Changing World of Giving

The Changing World of Giving is the title of this week’s Coach. The following is drawn from a recent Lifeway Research report and from a post I filed for my sponsor, OnlineGiving.org. As we prepare for end-of-year giving, I want to focus on how people are giving and what you...


Biometric Benefits for Churches

As we focus on the changing world of giving, one huge change is in the use of biometrics. Biometrics allow for giving to be easier and faster. It’s where commerce is heading and where we will be forced to offer this type of giving to our members sooner rather than...


End-of-Year Plan Planning Overview

December 31 will be here before you know it. The time to plan for end-of-year giving is now. The sooner you start your planning, the more effective your end-of-year giving results will be. Let's get started! If followed, this basic plan of action will greatly increase your end-of-year giving. The Three...


The 2023 Fourth Quarter Giving Guide

It’s September, and I am starting to get emails about end-of-year planning. Those emails are coming from non-profits. Non-profit organizations (NPOs) understand that: 30% of annual giving occurs in December. 10% of annual giving occurs on the last 3 days of the year. Churches can see similar results if they start planning now....


Without a Vision, Giving Declines

Nonprofit employees want inspired leaders with bold vision: Nonprofit employees ranked vision, relationship building, inspiring trust, and strong communication skills as the most valued elements of leadership. That was the finding of a national study recently conducted among nonprofit employees by a leading nonprofit firm, Dickerson, Bakker & Associates. You...