Preparing the Vision of Your End-of-Year Appeal

A compelling vision is the key to seeing an increase in giving, especially for special offerings. The following serves as a guide for developing the vision case statement for your end-of-year appeal.

Step One:  List 3 things your church has accomplished in the past year. You want to point to “wins” that show the impact of giving to your church. You want to show them that their giving made a difference.

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2. ___________________________________________________________________________________________________
   
3. ___________________________________________________________________________________________________

Step Two:  List 3 things you want to do in the remaining year or at the start of the New Year. Focusing on missions and ministries allows donors to make a difference with their gifts. You want to show them that their gift now can and will make a difference.

1. ___________________________________________________________________________________________________
   
2. ___________________________________________________________________________________________________
   
3. ___________________________________________________________________________________________________

Why is it important to give to this now?

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How can their gift now make a difference?

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