The Fourth C
“If you want your members to catch your vision, you will need to tell them that vision seven times, seven different ways.” That was the advice that my first capital campaign consultant gave me way back in the 20th century. With your members getting blasted with over 3,000 marketing messages daily, it’s even more true […]
Communications Team Overview
The following is a page from my campaign planning sheet. Each church defines the Communications Team’s makeup. For some, this is run by a staff member. For others, a layperson heads up the team. No matter the team’s makeup, the following principles and tasks give you a broad overview of the tasks needed. I use […]
The Seven Common Mistakes Churches Make
A few years ago, I was on a conference call with a church, thinking about starting a capital campaign. One of the leaders on the call asked me about common mistakes churches make regarding capital campaigns. I sat down and came up with seven mistakes that we found most common. Make sure you are not […]