From My Desk to Yours
We are going to help you improve your giving appeals and give you reasons why the Cooperative Program is worth giving to in this edition of the Stewardship Journal! Here is a preview of this week’s edition. Mark Brooks, The Stewardship Coach, begins our posts this week by continuing his series on the various lanes […]
From the Stewardship Journal Team
We are going to help you improve your giving appeals and give you reasons why the Cooperative Program is worth giving to in this edition of the Stewardship Journal! Here is a preview of this week’s edition. Mark Brooks, The Stewardship Coach, begins our posts this week by continuing his series on the various lanes […]
How to Make Appeals Appealing

The typical church in America today seldom, if ever, talks about money for fear of driving people away. Jesus said, “You have not because you ask not.” I realize he was talking about prayer, but people will respond when we ask correctly. It is not that we ask for financial support that drives people away; […]
The Coach’s Appeal Tip Page

Appeals, written correctly, are one of the best ways to increase giving at your church. The key is writing them well. Here is my one-page summary of tips for making your appeals appealing. First, we must understand that vision drives dollars. The reason most direct appeals fail for churches is not that they are not […]
Reengagement With CP Expands Impact, Brings Churches Out of Isolation
LOUISVILLE, Ky. (BP) — Michael Cabell’s position is heavily tied to helping churches reengage with the Cooperative Program. However, giving through CP isn’t the first thing he preaches to those congregations. “Southern Baptists are a family, and there are various aspects to that,” said Cabell, assistant to the executive director for Convention Relations with the […]