Monthly Archives - April 2023

How to Make the Annie Armstrong Offering Fresh and Personal

Most pastors will tell you that they often struggle to make annual events fresh and engaging for their members. After you have been in the ministry for long, the struggle becomes, what more can you say that you haven’t said already? How can you make essentially the same story fresh...


From the Desk of Our Executive Director

Welcome to another edition of the Stewardship Journal. How is your Annie Armstrong going? Most of our churches are in the final days of promoting the offering. I often found that the best time to review what worked and what didn’t was immediately after the event. In our lead post, we...


The 48-Hour Window

“Research has shown that first-time donors who receive a personal thank-you within 48 hours are four times more likely to give again. Yes, thanking in 48 hours equals a 400 percent improvement in renewal rates.” Tom Ahern, in his book, What Donors Want…and Why. I know you are tired from Easter,...


5 Key Post-Easter Strategies to Keep Your Tank Full

Congratulations. You survived another Easter! Does the picture on the left resemble how you feel right now? I get my pictures through a service, and I typed in “exhausted,” and this picture came up. I immediately thought, “If anyone is reading this on the Monday after Easter, this is probably...


The Threat That Comes After the Big Day

I love preaching on Easter weekend. 14,000 meetings all year long are worth it to get to give a sermon on the pastor’s Super Bowl of Sundays. Proclaiming and celebrating Jesus—His power, His love, the cross He endured, and His resurrection. “The sun of righteousness shall rise with healing in...


From the Desk of Our Executive Director

Welcome to another edition of the Stewardship Journal. Did you survive Easter? For pastors, this is an exhilarating day, but it can also be a day leading to great depression. Exhaustion might be the word that comes to mind. This week’s Stewardship Journal addresses the day after Easter. We begin with another...