How many of you are ready for the election to be over? I was ready for it to be over before it started! By the time you reach my age, it seems like you have heard all the promises from politicians of every party. “I promise to…, fill in the...
In my main column, I wrote about the message behind your appeals needing to be about people and life change. The following is from my 2022 #GivingTuesday Playbook. While this appeal fits best with a #GivingTuesday strategy, it shows how to position your appeal as compelling. #GivingTuesday suggested email copy. Subject Line:...
Make it about reaching people. I remember when that popped into my mind as a young pastor. I was out in my driveway shooting hoops, thinking and praying about how to raise $1 million. Back in the day, that was serious change. I kept thinking, “How will I get people...
“To know, know, know…is to love, love, love…” Many songs have been sung with this theme (from the Beatles to Dolly Parton). It’s true! If the one you know is worth loving. To know them is to love them. Meet Lottie She was a little lady with a big heart and a...
“We exist to help pastors and church leaders build a culture of generosity founded upon biblical stewardship.” Mark Brooks, The Stewardship Coach, made that comment when I introduced him to the attendees of the Monday night session of our recent Convention. That sums up our intent well. Here is a preview...
