Segmentation by the Numbers – Here is a reality, the few always give the majority no matter what size of the church. Consider these numbers from client churches. One key and easy way to segment your donors is to first identify what percentage and number of donors give 50% of...
“Effective fund-raising churches refuse to treat all people as equals – and people truly are not when it comes to giving. Most of these churches develop some kind of segmentation strategy in which they categorize the congregation into types of donors.”1. (George Barna, How to Increase Giving to Your Church.) In...
It happened! The Easter crowd has shown up on Sunday morning. I know you are excited and, if we are honest, maybe even a little scared. This will, more than likely, be the largest crowd you will have all year. You have so much you want to share with them,...
Welcome to another edition of the Stewardship Journal. It’s time to start thinking and planning out your Annie Armstrong Offering! Millions of dollars have been raised to support our work in North America. There is perhaps no greater illustration of the collective power of giving to missions than the SBC’s annual...
